Save QANTAS

Ailing Qantas needs new major shareholders who can recognize quality management strategy that will create brand equity, not destroy it.... that will build sustainable competitive advantage out of its unique resources, not undermine them.... that will build REASON, engagement and alignment of stakeholders, not conflict and destructive sentiment. 

Wise and visionary management need to appoint a completely different leadership UNLESS they are purposely pursing the demise of the flying kangaroo...