The Greatest Conundrum for Marketing People is "Marketing"...

For some executives, it takes a while to realise that what many lay-people call marketing, is their short-hand description of “Marketing Communications”.

The conundrum of Marketing is a large proportion of business people, globally, have been so pressured, hammered and brainwashed by service providers in “marketing-communications” who do not understand the true meaning of “Marketing”.

Some Business People Don’t Know How much they Don’t Know...

It is frightening how many high-performing key executives, and long-term senior executives of significant organisations and major corporations, still think “Marketing” is advertising and selling, hype and deception, or worse, perceive “Marketing” to be “smoke and mirrors”, “fluff and PR”, and/or “all BS”.

The Greatest Conundrum for us all is ensuring that the MEANING of the word, "Marketing" isn't lost. As marketing professionals, we have to maintain the understanding of the length and breadth of the science. We should all support any efforts to do so!