Ailing Qantas needs new major shareholders who can recognize quality
management strategy that will create brand equity, not destroy it.... that
will build sustainable competitive advantage out of its unique
resources, not undermine them.... that will build REASON, engagement and
alignment of stakeholders, not conflict and destructive sentiment.
Wise and visionary management need to appoint a completely different
leadership UNLESS they are purposely pursing the demise of the flying
kangaroo...
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