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Many,
many marketing plans are dust collectors - they get written, put on a
shelf and forgotten - basically because they do NOT help management get
"the job" done.
But a GOOD marketing plan... is actually an everyday tool that makes marketing management and achieving marketing objectives a reality!
So what turns a rubbish plan into a brilliant, key focus of business activity? G.R.A.I.S.E!
Grip: It is soaked in reality (not some fluffy piece of verbose jargon) and is achievable, executable and implementable.
Relevance: It means something to every participant. It helps them understand their function and do it to the best of their ability
Action Steps: Every strategy (how are we going to achieve the objective) is broken down to an Action Plan, with indivisible, individual tactics delegated to a specific person, whose job it is to see the tactic is done to a quantifiable measure including a time-constraint.
But a GOOD marketing plan... is actually an everyday tool that makes marketing management and achieving marketing objectives a reality!
So what turns a rubbish plan into a brilliant, key focus of business activity? G.R.A.I.S.E!
Grip: It is soaked in reality (not some fluffy piece of verbose jargon) and is achievable, executable and implementable.
Relevance: It means something to every participant. It helps them understand their function and do it to the best of their ability
Action Steps: Every strategy (how are we going to achieve the objective) is broken down to an Action Plan, with indivisible, individual tactics delegated to a specific person, whose job it is to see the tactic is done to a quantifiable measure including a time-constraint.
Interdependence: Every participating department can identify how each relies on each other for the organisation to achieve the objectives.
Simplicity: It can be read and understood by every person it involves
Exposure: Don’t follow the plan and everyone in the organisation will know who has stuffed up!
Simplicity: It can be read and understood by every person it involves
Exposure: Don’t follow the plan and everyone in the organisation will know who has stuffed up!
So, how do you write a GREAT marketing Pan?
For
100 years academic schools of business have been chasing this allusive
goal. Sadly, as academics become more academic, and less commercial,
their distance for reality increases. And few are privy to the inner
sanctums of the world’s most successful, and discretely quiet about
sharing their methods, marketing planners.
Fortunately,
launch Engineering, a consultancy that only recruits senior consultants
with 25+ years of commercial experience in marketing management that
MUST include an outstanding individual success AND advanced marketing
qualifications, has provided the answer.
It’s a marketing plan workbook, in Excel format, that works like a guide to writing relevant and appropriate marketing plans.
Better
than a marketing planning template, and worth thousands due to its
real, commercial value, it is available for a hands for of dollars at Marketing Planning Workbook
ANY marketing professional will look at it and go so what… UNTIL they use it… then they’ll go this is POWERFUL stuff!
One
senior marketing executive with a leading Asian Telco, said, “This is
so good, I’m introducing is as compulsory in our corporation as soon as I
get back to the office!”
This
Marketing Planning Template Workbook has been used by government, large
national and international companies, and down to small FMCG
manufacturers, banks, and even SME’s. Results have spanned 20% growth to
over 100% in as little as 18 months.
So
if you’re a marketing professional, of any description, you’d be wise
to grab this very useful marketing planning tool for the next marketing
plan you write. And see just how good it really is in helping write a
great marketing plan.
Or
if you just need the Marketing Communications Plan, Sales, Plan, or a
simple Marketing Planning Template in Word format for SME, try... http://www.launchengineering.com/marketing-plan-templates.htm
