For
some executives, it takes a while to realise that what many lay-people
call marketing, is their short-hand description of “Marketing
Communications”.
The
conundrum of Marketing is a large proportion of business people,
globally, have been so pressured, hammered and brainwashed by service
providers in “marketing-communications” who do not understand the true
meaning of “Marketing”.
Some Business People Don’t Know How much they Don’t Know...
It
is frightening how many high-performing key executives, and long-term
senior executives of significant organisations and major corporations,
still think “Marketing” is advertising and selling, hype and deception,
or worse, perceive “Marketing” to be “smoke and mirrors”, “fluff and
PR”, and/or “all BS”.
The
Greatest Conundrum for us all is ensuring that the MEANING of the word,
"Marketing" isn't lost. As marketing professionals, we have to maintain
the understanding of the length and breadth of the science. We should
all support any efforts to do so!
